QR codes on packaging provide easy access to additional product information, enhance customer engagement, and offer a convenient way to verify authenticity. They can also be used for marketing purposes, such as linking to promotions or product tutorials
QR codes can be linked to a database that verifies the authenticity of a product. When a consumer scans the QR code, they can receive confirmation that the product is genuine, which is particularly useful in combating counterfeit goods.
While QR codes can be secure, the security largely depends on the system they are connected to. Adding features like encryption, serial numbers, or holograms can enhance the security of QR codes, making them more difficult to counterfeit.
There are various types of QR codes, including static, dynamic, QR codes with serial numbers, QR holograms, scratch-off QR codes, and QR codes for authentication. Each type serves different purposes, from simple URL redirection to complex product verification.
Yes, dynamic QR codes can be used to track user engagement, such as how many times the code has been scanned and from which location. This data can be valuable for marketing and customer insight purposes.