With higher screen time during the lockdown of Covid-19, does this lead to a golden opportunity for embracing technology and online marketing amongst businesses?
Almost no business that is unaffected by the pandemic, those that suffer most are SMEs that may not have the capital to stay afloat and companies that relied heavily on physical stores and face-to-face interactions such as beauty salons, clothing stores, pubs and bars and yoga studios.
The instruction for non-essential services to close down amid the pandemic, producing high revenue losses and economic downfall. Fortunately, it is 2020 and technology advancement is here to help. All businesses from neighbourhood yoga studios to multinational luxury companies get to support its business through digital marketing.
While lockdowns have not reduced the needs and wants of consumers, what businesses have to do is to change their way of reaching their audiences in order to continue running their businesses. Embracing e-commerce and digital marketing has been achieved by many companies during the pandemic and many of them thrived better than their physical stores.
Covid-19 has changed the way consumers shop. Before the pandemic, everyone knew exactly which local business sold the best artisan patisserie or handcrafted organic beauty products in town. Now that these businesses have to close their doors due to their industry being deemed non-essential, no one really knows who is still in business and where they should spend their money to get them.
It’s time for these affected businesses to make the change in evolving to;
Recommended steps for building a high-impact SEO strategy during COVID-19 include:
On the other hand, bringing your business from offline to online is also a vital move for every business in the coming years. Promoting your products and services online allows potential customers to get to know you anytime, anywhere as long as there is internet connection. It is also a competitive advantage to provide online and delivery services for customers such as busy mothers who have a child to look after as well as the elderly and disabled people who are not convenient to grab it from your physical store.
However, it is likely for many to use the internet for shopping, gaming, keeping in touch and other activities will have become a habit especially on the younger working generations. It could well be that consumers emerge from the crisis with some very different priorities, values and attitudes – all of which could impact how they want to spend their time and money.
For these reasons, it is important for marketers to research how consumer habits are changing. The growth of eCommerce and the use of the internet has already been a major feature of life and economics, but this crisis may serve to accelerate that growth.
As the world goes increasingly digital, so will marketing. What marketers need to do is respond with updated strategies and buyer personas for a different, post-pandemic world.