Variable Data Printing (VDP)

Variable data printing (VDP) is a type of digital printing technique that enables customisation/ change in certain elements such as the design, colour, graphics, images, QR codes, serial number, text, and many more for each print in a short period of time.

With advancement of technology, VDP has evolved over the years. Traditional static communication materials that caters to only one type of audience have been replaced with VDP.

VDP allows your products to be relevant and personalised to a larger group of target audience with different traits. It has now become an extension of marketing and it is here to stay. Packtica provides one of the most powerful, flexible and easy to use printing technology solutions.

Gain higher ROI with the best strategy to obtain the right response

Gain higher ROI with the best strategy to obtain the right response

Variable data printing (VDP) is a type of digital printing technique that enables customisation/ change in certain elements such as the design, colour, graphics, images, QR codes, serial number, text, and many more for each print in a short period of time.

With advancement of technology, VDP has evolved over the years. Traditional static communication materials that caters to only one type of audience have been replaced with VDP.

VDP allows your products to be relevant and personalised to a larger group of target audience with different traits. It has now become an extension of marketing and it is here to stay. Packtica provides one of the most powerful, flexible and easy to use printing technology solutions.

Logo-vdp

Consider these benefits of Variable Data Printing solutions for your business

Enables each product to have its own identity and specialty without compromising on security and printing time. Write special messages to different types of audiences to create that personal touch.

Customised messages/ data/ images according to different groups of target audiences to enhance 1-to-1 marketing for higher response rate which leads to favourable ROI.

10X faster printing speed without the need for different moulds for each design print when you have a standardized set of data for easy selection and printing.

There is no denying that marketing is a big part of businesses nowadays. A good marketing campaign should include both online and print components to achieve maximum effectiveness, resulting in quality leads and responses. Unlike online marketing, a printed material is tangible and can be kept as collectibles, which means an audience is more likely to spend longer time looking at the printed material, be engaged, and remember better about that product/ brand. Most importantly, once they are engaged, there are higher chances of them visiting your digital platform for more information or to place an order.

One of the best advantages of using variable data printing is the opportunity to track the location of your goods by consumers scanning your QR codes. This does not only get to know which group of people bought your product but also getting to know where exactly is the potential location of your next store. 

Modern audiences are becoming more adapted to ignoring old, boring, traditional marketing campaigns. In fact, 74% of consumers get frustrated and turn elsewhere when they receive marketing content that is out of their interests. By customising and personalising to your target audience, you can boost customer engagement, response rates and, ultimately, your ROI. 

Consider these benefits of Variable Data Printing solutions for your business

Modern audiences are becoming more adapted to ignoring old, boring, traditional marketing campaigns. In fact, 74% of consumers get frustrated and turn elsewhere when they receive marketing content that is out of their interests. By customising and personalising to your target audience, you can boost customer engagement, response rates and, ultimately, your ROI. 

Enables each product to have its own identity and specialty without compromising on security and printing time. Write special messages to different types of audiences to create that personal touch.

Customised messages/ data/ images according to different groups of target audiences to enhance 1-to-1 marketing for higher response rate which leads to favourable ROI.

10X faster printing speed without the need for different moulds for each design print when you have a standardized set of data for easy selection and printing.

There is no denying that marketing is a big part of businesses nowadays. A good marketing campaign should include both online and print components to achieve maximum effectiveness, resulting in quality leads and responses. Unlike online marketing, a printed material is tangible and can be kept as collectibles, which means an audience is more likely to spend longer time looking at the printed material, be engaged, and remember better about that product/ brand. Most importantly, once they are engaged, there are higher chances of them visiting your digital platform for more information or to place an order.

One of the best advantages of using variable data printing is the opportunity to track the location of your goods by consumers scanning your QR codes. This does not only get to know which group of people bought your product but also getting to know where exactly is the potential location of your next store. 

Examples of the usage of Variable Data Printing

A perfume business owner produces 500,000 bottles of perfume annually and the perfumes are distributed to 30 agents around the country. With QR codes and random serial numbers printed onto each perfume’s outer packaging, the business owner is able to keep track of the batches of perfumes being distributed to which agent. The business owner will also be able to gain insights on which are the potential locations for physical stores or new business opportunities, thanks to the ability of tracking batches of perfumes.

In any case of counterfeit activity, the business owner will be able to accurately point out where and which is the source of counterfeit due to the repetitive pattern of QR code and same series of serial numbers.    

At the same time, the QR code could also be used with CheckNow- an online authentication platform for the perfume users to scan & check the perfume’s originality. On the same landing page of the scan, perfume users will also be able to see additional information, other products, on-going promotions and links to websites & social media platforms. It’s an all-in-one platform to help ease business operations.

A healthcare product manufacturer wishes to change its marketing strategy to create a more personalised and catered messages to different age groups of audience for its Vitamin C. Everyone aged above 7 is a potential consumer of the Vitamin C, but the very same message conveyed from the Vitamin C’s packaging may not be as relevant to all of its potential consumers. Using variable data printing, this manufacturer can choose to print different messages/ images/ designs to convey different information and capture as much attention as possible for the same product. Now that’s one-to-one marketing.

To celebrate its 5 years anniversary, a candy manufacturer decided to run a memorable campaign to attract and engage consumers by packing its candies into special packaging. The ‘special’ of this packaging are different names being printed onto it by using the VDP technology. These different names and background designs excite consumers to search, buy, gift and keep these candy packaging. Impressions tend to last longer when the product is related to the person and in this case, with their name on it. In the long run, it also serves as a visual reminder and creates brand awareness among consumers who keep them as collectibles, triggering them to repurchase the same product or product from the same brand.  

Consider these benefits of Variable Data Printing solutions for your business

Consider using the above information to help you map out your next VDP campaign to give your business a boost.  With 10 years of experience in the printing industry, we are confident that our range of VDP solutions will be able to help you gain favourable results and ROI. Get in touch with us so we can talk through your goals and craft a solid game plan.

Packtica has over 1000 active VDP users that yield productiv results in as short as 1 month. Contact us now to get started with a free consultation and get 10% off on your upgrade from traditional printing to our VDP solutions.